Somewhere over the last few decades, printed sheets have disappeared from UK stores and UK homes, and Bluebellgray wants to bring this joyous, colourful and nostalgic product back into our lives and homes.
We have been designing duvet covers for a long time now, and always felt we were missing beautiful sheets to style with our duvets in our home market. We had designed sheeting ranges for our Bluebellgray overseas customers across the Atlantic many times, and have seen how popular printed sheets as a concept were in many international stores on our travels, however could never find it here in the UK, but we feel sure UK customers will love printed sheeting too.
“If you mention printed sheets to anyone they usually always have a story or happy memory of childhood holidays spent at grandparents attached to it, my memories of sleeping in striped printed sheets at my own grandmothers house during summer holidays were the starting point for designing this range”Fiona Douglas - Founder and Creative Director of Bluebellgray
Printed sheets evoke feelings of nostalgia, many people have fond and happy memories of sleeping in printed sheets on childhood holidays to their granny’s house. In a time where we are all craving normality and where our homes have become ever more important to us and our lives, a product that brings comfort, and a sense of nostalgic familiarity seems just what we need right now.
With this range we wanted to do two things: provide our pattern loving customers that full mix and match option, while also providing solid white bedding loyalists a softer way to incorporate some print and colour into their rooms. Each pattern has also been carefully designed to perfectly compliment our existing range of bedding.
The range is comprised of seven hand painted designs: fresh garden florals, beautifully simple block print floral style motifs and a new take on the classic stripe. With increased interest in nature and biophilic design, this nature based sheeting collection feels very relevant to current times.
This range compromises- fitted sheets, standard pillowcases and frilled edge pillowcases. The softly frilled pillowcases are the stand out pieces within the collection and perfectly hit the current trends for soft floral ingenue interiors and cottage core chic.
The names of each design are all taken from affectionate monikers used for Grandma’s around the world: Oma, Teta, Yaya, Gaaee, Nonna, Gigi and Bibi. Gaaee, is a special name as it’s the name Fi’s one year old daughter calls her own granny.
Working to be as environmentally conscious as possible is a big factor in all of our products, from the materials we use to how and where they are made, this includes all our packaging. Every sheet and pillowcase in this collection comes in a reusable drawstring bag in the same fabric and print as your chosen design. We have also reduced the size of the packaging tags, which are made from recycled card, to minimise the amount of card needed overall.
This range is digitally printed, made from 200 thread count 100% cotton percale, it has that wonderfully crisp cotton handle while feeling ultra-smooth and soft to sleep on.
Pillowcases are priced from £15 and the fitted sheets are £32 - £47.